lundi 18 mai 2009

Distributeur de Beauté - 24h /24 & 7j /7


En direct des US, un nouveau concept de distribution de produits cosmétiques révolutionne les codes: Un distributeur automatique de produits cosmétiques, aux codes alliant technicité et design, et proposant des "must have" disponibles 24 h sur 24 et 7 jours sur 7.
Se positionnant comme une marque "lifestyle" adapté au monde moderne, et comme la solution pratique pour le consommateur pressé et exigeant : "Time is Money".

U*tique Shop is a luxury lifestyle brand, positioned to meet the needs of the on-the-go consumer who appreciates premium, well-crafted products,”* d'après son CEO, Mara Segal.


Le brief du design était de réaliser "La" Ferrari des distributeurs automatiques (dixit le designer Russel Greenberg - article W).

La première machine se site dans le studio Fred Segal à Santa Monica, avant une exploitation prévue ailleurs aux US. Les marques qui ont plongé dans ce projets sont Smashbox, Malin+Goetz, MD Skincare, ...




*U 'tique est la première marque lifestyle qui se positionne comme une réponse au besoin d'un consommateur qui apprécie le haut-de-gamme, et les produits d'excellente conception"

mardi 12 mai 2009

Fragrance books and exhibitions-May 2009

Nathalie Pichard, Fragrance and Evaluation Consultant, captures the trends in fragrance and adds a little cultural twist to our blog. Inspiration seeds signed by Nathalie, for this May 2009 focus.





Next Exhibition Les Parfums, L’Exposition Parisienne (2/10/09-5/10/09)
The 2nd annual « Les Parfums, l’exposition parisienne » , created in partnership between the Différentes attitudes (international luxury trader specialized in alternative brands) and Picaflor, will take place in Paris at the espace Richelieu.
Beauty, creativity, singularity, perfume is, by essence, part of the artistic domain. It is the meeting point of culture, inspiration and memory. The precious olfactory creations that are exceptional perfumes are its shining jewel. About thirty brands will be present this year.
The fair will be opened to the general public (check for the dates). A chance to discover brands that have never been presented in France and to initiate adults and children into the perfume universe via workshops and activities that are both fun and educational.

For more info : http://www.lesparfumsparis.com/ or http://www.differenteslatitudes.com/






La Fileuse d’Effluves (Fragrance Spinster) by Danièle Chevaillier, prefaced by Annick le Guerer
Specialist of odors and language and now writer, Danièle Chevaillier has been working for many years in the marketing and the fragrance creation in the perfume industry. She wrote short stories in which each character will have his life changed by the power of odors and senses.
Available at Amazon and Fnac - on line



Perfumes the Guide Update 3 by Turin & Sanchez
No need to introduce famous duo Luca Turin and Tania Sanchez who present their n°3- PERFUMES: THE GUIDE containing over 200 new reviews.
You may find your perfume criticized inside…How lucky you ! Don’t be scared !
The GUIDE is a critical survey of the world of perfume, one bottle at a time. Rather than “lists of notes”or categorizations into “fragrance families”, you will find opinions and descriptions that sort the good, bad, and ugly of 1,500 fragrances, plus essays and supplementary material that cover the what, how, and why.

For more info : http://www.perfumestheguide.com/

To read the article on who is Nathalie Pichard in Elisabeth Feydeau's blog, it is here.