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Affichage des articles du février, 2010

Inspiration Books & Events - February 2010

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Inspiration seeds with Nathalie Pichard, Perfume Creation and Development consultant, for this February 2010 focus. Fragrances of the World 2010 by Michael Edwards The 26th annual edition of the world’s most comprehensive and impartial fragrance guide is now available. The 2010 Michael Edwards Fragrances of the World guidebook – the ‘bible’ of the industry – this year features 7,000 fragrances including 800 new releases. "Besides the new standout scents that capture our attention as well as the classics that increase with popularity each year, the most notable trend in the industry right now comes from the growth in niche products," said Michael Edwards. " Fragrance is a sociological phenomenon ," he said. " On the one hand, perfume is a commodity, dominated by global brands and fashion houses, but on the other hand we're in a new golden age of perfume, driven by artisans who seek to create experiences rather than brands ," said Michael. Fragrances of