mercredi 24 février 2010

Inspiration Books & Events - February 2010




Inspiration seeds with Nathalie Pichard, Perfume Creation and Development consultant, for this February 2010 focus.

Fragrances of the World 2010 by Michael Edwards
The 26th annual edition of the world’s most comprehensive and impartial fragrance guide is now
available. The 2010 Michael Edwards Fragrances of the World guidebook – the ‘bible’ of the industry – this year features 7,000 fragrances including 800 new releases. "Besides the new standout scents that capture our attention as well as the classics that increase with popularity each year, the most notable trend in the industry right now comes from the growth in niche products," said Michael Edwards. "Fragrance is a sociological phenomenon," he said. "On the one hand, perfume is a commodity, dominated by global brands and fashion houses, but on the other hand we're in a new golden age of perfume, driven by artisans who seek to create experiences rather than brands," said Michael.


Fragrances of the World classifies the world’s perfumes into fragrance families and fragrance groups, therefore making it easy for anyone to explore the myriad choices on the market. It includes selective, niche, masstige, mass market and direct sale fragrances available worldwide, cross;referenced by fragrance family, gender, brand and year of launch. It also lists limited editions and previously significant fragrances that have been discontinued. "Fragrances of the World is dedicated to the idea that choosing acfragrance should be a pleasure, not a problem. It is the key to finding and recommending the right fragrance," said Michael Edwards




Fragrance Event - Le Grand Prix du Parfum - Fragrance Foundation France - Marie-Claire

To award Best Feminine and Masculine perfumes launched in 2009 in France in the selective channel, this year, 11 major Prizes will be awarded (best fragrance, best bottle, best communication,…). The ceremony will take place on April 8, 2010.
You can vote from March 8 to March 22dn. VOTE